Posted on: December 15, 2022 by Huntersure
Content marketing is something that companies must understand to take their business to the next level. Although social media offers unprecedented marketing reach, many businesses find connecting with customers more challenging than ever. Companies inundate audiences with sponsored posts, video ads, and other marketing techniques. Still, content marketing trends in 2023 indicate that several new strategies will drive content marketing in the new year.
Find out how multi-media professional liability can cover the associated risks.
If you insure clients who utilize multi-media marketing, you should remind them of the many liabilities that can emerge from this form of content. Like any other form of marketing, multi-media marketing can expose a business to allegations of copyright infringement, intellectual property theft, slander, or libel. Businesses must carefully screen their marketing materials to prevent such risks.
Your clients must also take steps to understand the audience they seek to connect with. A practical multi-media professional will do this by surveying the target consumer, collecting data, and learning how their marketing impacts their audience. Your clients can gather this information by developing an email survey to send to customers. Knowing a brand’s target demographic is imperative to creating content that appeals to them.
Simply gathering data from target consumers is not enough. Your clients must also analyze this data and apply its findings to their 2023 marketing plan. They can do this by leveraging a data analytics approach and identifying patterns in the information. Suppose the aforementioned survey reveals that prospective customers are most likely to purchase after reading a blog, for example. In that case, your client should shift its multi-media marketing strategy toward more written marketing content.
A clear goal is one of the essential elements of any content marketing plan. This goal should explain who your client wants to reach, how they hope to reach them, and what outcome they wish to see. Outlining these elements will help your client create a specific action plan to tackle every element of the goal. It is essential for multi-media marketing campaigns that often span multiple channels.
The aforementioned liabilities can cost your clients thousands — or more — if they don’t have the right coverage. The best favor you can do is to connect them with the multi-media professional liability insurance they need. In addition to shielding your clients from the risks that emerge in their field, this coverage can empower them to dive into next year’s content marketing strategy confidently.
Huntersure LLC is a full-service Managing General Agency that has provided insurance program administration for professional liability products to our partners across the United States since 2007. We specialize in providing insurance solutions for businesses of all sizes. Our program features can cover small firms (grossing $2.5 million annually) to large corporations (grossing $25 million annually or more). We make doing business with us easy with our breadth and depth of knowledge of E&O insurance, our proprietary underwriting system that allows for responsive quoting, binding and policy issuance and tailored products to meet the needs of your insureds. Give us a call at (855) 585-6255 to learn more.