Why Data Errors Are Driving MPL Insurance Needs in Market Research

Posted on: November 5, 2025 by Huntersure

Data reporting errors are creating a new demand for miscellaneous professional liability (MPL) insurance for market research firms. These firms influence larger decisions, and even minor missteps, such as a misread trend or a missing variable, can trigger significant financial consequences. That’s why many firms now see MPL insurance as a must-have. Here’s why this coverage is more relevant than ever.

Data Errors That Drive Liability Risks

Not every mistake in reporting stems from negligence. Sometimes, it’s a missed correlation or a misread pattern. Still, when clients act on flawed data to make high-impact decisions, the results can be costly. Consider the following scenarios.

• A market research firm presents findings showing a major shift in consumer behavior. The client subsequently reallocates budget, changes messaging, and launches a new campaign. But the insights relied on incomplete survey data. The campaign flops, the client loses money, and suddenly, what seemed like a routine deliverable becomes a legal claim alleging professional negligence.
• A firm misclassifies national survey responses. The client, trusting the data, targets the wrong audience. When the campaign fails, it opens the door to legal action over financial damages tied to the report.

Further complicating matters is the introduction of generative artificial intelligence tools into some firms’ workflows. These tools have been shown to produce biased or inaccurate outputs, which can create additional exposures if humans don’t verify the accuracy of final deliverables. And in most cases, liability still falls on the firm, not the tool.

How MPL Insurance Protects Market Researchers

MPL insurance, a type of errors and omissions coverage, is specifically designed for non-regulated professional services, such as market research and analytics. It protects against allegations of professional negligence, reporting errors, and misleading deliverables that lead to financial harm.

Importantly, most MPL policies are written on a claims-made and reported basis, so the timing of when a claim is reported matters — something agents must communicate clearly to their clients.

Huntersure’s MPL insurance program includes:

• Primary and excess limits up to $5 million
• Coverage available in all 50 states (subject to surplus lines placement in some jurisdictions)
• Fast quoting and binding through a proprietary underwriting platform
• Optional cyber enhancements, including breach response, regulatory defense, legal fees, and forensic investigation costs

Our underwriters understand how data-related risks evolve, which helps agents feel confident placing coverage for clients in this space.

Huntersure also gives agents:

• Broad underwriting authority to tailor solutions to your clients’ needs
• Coverage designed for analytics, data services, and research professionals, not just general service providers
• A quoting process that is responsive and easy to navigate

Additionally, agents can cross-sell this coverage with other professional liability insurance programs to expand their book of business and enhance client retention.

Data Mistakes Can Cost Firms Millions — Protect Them With MPL

In today’s market, even one flawed variable or unverified claim in a report can undermine a marketing strategy or damage a client relationship. Market research firms don’t just influence decisions; they help drive them. The exposure is real and growing.

Agents who guide clients toward MPL coverage early can help their clients avoid serious legal exposure, reputational damage, and financial loss. Partner with Huntersure to deliver the professional liability protection your market research clients can’t afford to overlook.

ABOUT HUNTERSURE

Huntersure LLC is a full-service Managing General Agency that has provided insurance program administration for professional liability products to our partners across the United States since 2007. We specialize in providing insurance solutions for businesses of all sizes. Our program features can cover small firms (grossing $2.5 million annually) to large corporations (grossing $25 million annually or more). We make doing business with us easy with our breadth and depth of knowledge of E&O insurance, our proprietary underwriting system that allows for responsive quoting, binding, and policy issuance and tailored products to meet the needs of your insureds. Give us a call at (855) 585-6255 to learn more.

Posted in: Miscellaneous Professional Liability Insurance Multi Media Professional Liability

Tagged: MPL insurance