Understanding AI Risks in Multimedia Creation

Posted on: February 28, 2024 by Huntersure

As artificial intelligence (AI) continues to advance rapidly, it’s significantly impacting the multimedia industry. AI can make realistic images and videos and automate many creative tasks, thereby changing the creation and use of multimedia content. These changes also come with new risks and challenges. Insurance agents working with multimedia professionals should be aware of the growing role of AI in multimedia creation. They should also understand the unique risks that come with AI-generated content, concerns about intellectual property, and the value of multimedia insurance.

The Role of AI in Multimedia Creation

Multimedia creation combines different types of digital content, such as text, images, audio, and video, to create engaging and interactive materials. Over time, artificial intelligence has grown from an idea to a practical tool used more frequently in multimedia projects. AI can analyze large amounts of data, find patterns, and create content similar to what humans can make. 

Creators use AI for advanced editing of images and videos, such as removing objects, changing styles, and automatically fixing colors. AI-powered tools can also create realistic images, videos, and even entire virtual worlds based on written descriptions or existing content. 

Potential Risks Associated with AI in Multimedia Creation

AI presents several challenges and risks that insurance agents must consider when working with clients in this field. One significant concern is AI algorithms’ potential for bias and fairness issues. Biased or unrepresentative data can lead to discriminatory outcomes or reinforce existing stereotypes in the generated content. In addition, questions arise about who holds the copyright to creations.

Furthermore, the increasing reliance on AI in multimedia production exposes companies to security vulnerabilities and the risk of data breaches. Insurance agents must provide coverage options that address the unique risks associated with AI in the multimedia industry.

Impact on Insurance Coverage for Multimedia Professionals

As an insurance agent working with multimedia professionals, knowing about the different types of multimedia insurance coverage that can protect your clients’ businesses is essential. These may include general liability, multimedia professional liability, cyber liability, and intellectual property insurance.

However, as more multimedia professionals start using AI, it’s important to consider how these policies cover the unique risks of AI technology. Insurance agents should adapt coverage to address the new risks related to AI in the multimedia industry.

Strategies for Mitigating AI Risks in Multimedia Production

Industry professionals must follow best practices when choosing and using AI tools and technologies, including thoroughly researching and testing AI solutions to ensure they are reliable, fair, and secure. 

It’s also imperative to be transparent and get permission when using content created by AI, including clearly stating when they use AI and obtaining necessary permissions from everyone involved. Multimedia professionals, insurance agents, and AI experts need to work together to stay informed about new risks and develop ways to reduce them.

By understanding the potential challenges with AI, insurance agents can better advise clients and help them navigate this changing landscape. Talk with your clients in the multimedia industry, figure out their specific needs and risks related to AI, and create multimedia insurance solutions that protect them.


Huntersure LLC is a full-service Managing General Agency that has provided insurance program administration for professional liability products to our partners across the United States since 2007. We specialize in providing insurance solutions for businesses of all sizes. Our program features can cover small firms (grossing $2.5 million annually) to large corporations (grossing $25 million annually or more). We make doing business with us easy with our breadth and depth of knowledge of E&O insurance, our proprietary underwriting system that allows for responsive quoting, binding, and policy issuance and tailored products to meet the needs of your insureds. Give us a call at (855) 585-6255 to learn more.

Posted in: Multi Media Professional Liability